Fjällräven

Fjällräven is a Swedish company specialising in outdoor equipment — mostly clothing and rucksacks. Fjällräven was founded in 1960 by Åke Nordin (1936–2013). The original product was an external frame rucksack. The Fjällräven rucksack proved comfortable as well as durable, and along with outdoor clothing made from tent fabric it made the brand well known in just a decade. The company has a strong market presence in the Nordic countries. It is also represented in other European countries and in particular Germany. Among the more well-known products are Greenland jackets and various versions of the Kånken rucksack.

Short summary of companies pledges:

• do not sell real fur, whether as clothes, accessories or other products. Fjällräven has signed the international Retailer Commitment Against Fur and we instead use our synthetic alternative, Arctic Fur.
• do not approve of mulesing, the surgical procedure carried out on merino sheep in Australia to make them less attractive for blowflies, and therefore have decided to shift our purchases to suppliers that can guarantee mulesing-free merino wool.
• do not accept the plucking of live geese. We only use high-quality down that comes from contracted farms where the geese are slaughtered for food. We received an honourable mention in 2010 for our control of our down process.
• support the endangered arctic fox by donating money to supplement the food supply close to inhabited dens and by increasing the general public's knowledge about the plight of the arctic fox. This project is conducted in cooperation with Stockholm University.

Source: http://www.fjallraven.us/