Höllebrand, Annette

Steering BASF’s Portfolio toward Sustainability

For 150 years, BASF has been creating chemistry to find new and better solutions for its customers. Following its company purpose – “We create chemistry for a sustainable future” – BASF is focusing on chemical innovations that help customers contribute to sustainability. To meet customer needs even better in the future and to secure long-term business success, BASF has set itself the target to further increase this share of sustainable solutions. BASF has analyzed and evaluated the sustainability aspects of its entire product portfolio and established a new process for steering its portfolio based on sustainability criteria. Already in 2014, 23 percent of global sales were generated by innovative products and solutions with a significant contribution toward sustainability in its application.  more[...]