Environment Preservation in the Amazon

By Eduardo Dantas (Bradesco), Banco Bradesco S.A.
01:47 PM, April 16, 2012

Bradesco endeavors to incorporate sustainability into each one of its business activities and corporate strategies. We do believe in a better world for both current and future generations. Considering that socio-environmental investment is one of the pillars of our sustainability core, we support many initiatives regarding that matter in Brazil, through partnerships directed at the preservation of forest environment.

Two initiatives that are currently being developed are the Fundação Amazonas Sustentável (FAS, Sustainable Amazon Foundation) – which has the goals of preserving a group of 35 environment preservation units in the Amazon region, promoting sustainable development, and improving the quality of life of the populations involved – and the SOS Mata Atlantica Foundation, which makes possible the projects that are devoted to the protection of the Mata Atlantica (Atlantic Woods) through conservation programs, environmental education, and forest restoration, among other things.

Total tree seedling provided by product sales (in million trees)


2007 2008 2009
Bradesco SOS Mata Atlantica Affinity Card 600 900 580
Pé-quente (lucky) Bradesco SOS Mata Atlantica Capitalization Bond 3.703 950 1.040
Car EcoFinancing 127 227 336
Total 4.430 2.077 1.956

Sustainable Amazon Foundation

Bradesco is one of the co-founders of FAS, which is a groundbreaking partnership between the Bank and the Brazilian state of Amazonas and was made public in November 2007. FAS’s goal is to value environmental services provided by the Amazon Rainforest, with a view toward improving the quality of life of the riverbank communities and the forest’s preservation.

The Bank’s initial financial resources amounted to R$20 million (US$11.2 million), which, together with the Amazonas state government’s additional R$20 million, formed a permanent fund in which only revenues are invested, making the FAS Foundation financially sustainable in the long run. BRAM (Bradesco Asset Management) manages the resources.

From 2008 to 2012, an additional R$50 million (US$27.8 million) will be invested – R$10 million (US$5.5 million) a year. Other private organizations have also contributed to the Foundation through financial and technical resources. The totals handed to the NGO are obtained from the sales of products related to the initiative, such as credit cards and capitalization bonds. FAS supports the 35 environment preservation units – which cover 40,525,116.55 acres of land – in the state of Amazonas.

The first action taken by the partnership occurred within the scope of the Bolsa-Floresta program (Forest-Grant program), a pioneer program in Brazil devised by the Amazonas government as part of the state’s policies on Climate Change, Environmental Preservation, and the Amazon’s Sustainable Development. There are four categories of Bolsa-Floresta: income Bolsa-Floresta (supporting sustainable activities); social Bolsa-Floresta (improving health, transportation, and communications); the Bolsa-Floresta Association (organizing reservation dwellers as representative groups); and the Bolsa-Floresta Family (payment to the communities for environmental services and products, for sustainable use of natural resources, and for environment preservation and protection). Until December 2009, the Bolsa-Floresta programs had benefited up to 6,800 families in Amazonas.

Capitalization bonds and credit cards focused on sustainability


Bradesco offers its clients capitalization products with specific goals and social purposes. Part of the resources thus collected are handed to socio-environmental projects, such as the Sustainable Amazon Foundation, and the SOS Mata Atlantica Foundation. The SOS Mata Atlantica Affinity Card was created more than two decades ago, and its annual fees are targeted specifically to the Foundation. Since 1993, the card has already generated R$41.6 million (US$23.1 million). The resources are directed mainly to reforesting degraded areas, qualifying technical hands, and developing new projects for forest protection. There is another Affinity Card in which part of the resources are directed to the Sustainable Amazon Foundation, and it is the first credit card in the country to be made of recycled plastic (80 to 85% of the material).

SOS Mata Atlantica Foundation

The Bank has maintained a partnership with the SOS Mata Atlantica Foundation since 1989 in order to generate resources for conservation of that particular biome. Therefore, special products have been launched through the years. Some examples since 2007 are Cartão de Afinidade SOS Mata Atlantica (SOS Mata Atlantica Affinity Card), Pé-quente (lucky) Bradesco SOS Mata Atlantica Capitalization Bond, and the Eco financiamento (Car EcoFinancing).

Part of the resources thus obtained are handed to the Foundation and used to develop programs for environment preservation, education, and forest restoration, among other things. The resources from Bradesco have already contributed to the planting of more than 28.1 million native tree seedlings in Mata Atlantica areas, equivalent to the recuperation of 41,513,534.02 acres.

All those trees, when fully grown (in 20 years), will compensate for approximately 3.9 million tons of CO2. Since 1989, all the resources derived from the sales of the NGO-related products total R$85.9 million (US$47.75 million), and have been forwarded to the designated recipients.

 

Bradesco and climate change

We are concerned and seeking to understand more and more about climate change issues. We have been refining our assessment of climate change impacts on our businesses, and analyzing the risks that are directly related to our activities, especially those concerning structures of treatment, credit, defaults, and insurance. We have also being assessing operational, reputational, and regulatory risks from different economic sectors that have a relationship with the Bank, in addition to environmental damage risks that may be caused by projects financed by Bradesco.

According to the Brazilian Ministry of Environment, 70 percent of national emissions are due to deforestation and to other types of land mismanagement, such as clearing by burning. That is why actions that promote forest and woods preservation are so important. In 2009, while moving toward sustainability, we enforced our support for “Seal the Deal,” which is part of the UN Global Compact campaign and has a goal to encourage entrepreneurs, government, and society to engage the international agreement on climate change, as discussed by the COP 15 at the UN Framework Convention on Climate Change in Copenhagen. In addition, we continue to support the Equator Principles, the Millennium Development Goals, and other relevant national and international pledges.

This project description was originally presented in the Global Compact International Yearbook 2010.

About the Authors
Dantas, Eduardo

 Eduardo Dantas works for Bradesco in Brazil.

 
Banco Bradesco S.A.

About Banco Bradesco

Banco Bradesco was founded in 1943 as a commercial bank under the name “Banco Brasileiro de Descontos S.A.”. In 1948, Bradesco entered a period of intense expansion, which made it becoming Brazil’s largest commercial bank in the private sector at the end of the 1960s. Bradesco expanded its activities nationwide during the 1970s, conquering Brazilian urban and rural markets. In 1988, Bradesco incorporated its housing loan subsidiaries, its investment bank, and its finance company, making us a multiple bank and then it changed its name to Banco Bradesco S.A.

Bradesco is one of Brazil’s largest private banks (non controlled by government) in terms of total assets.It provides a wide range of banking and financial products and services in Brazil and abroad to individuals, small to mid-sized companies and major local and international corporations and institutions. Bradesco has  the most extensive private-sector branch and service network in Brazil, which permits it to reach a diverse customer base. Its services and products encompass banking operations such as lending and deposit-taking, credit card issuance, consortiums, insurance, leasing, payment collection and processing, pension plans, asset management and brokerage services.

Social Responsibility actions integrate a set of Bradesco’s strategies and they express a commitment of all its employees and meet up-to-date corporate sustainability requirements.

Bradesco constantly evaluates the efficiency of its practices, as well as the value generated to targeted public. In addition, there is an ongoing concern in assessing new demands and seeking ways to meet them. This Report summarizes such actions.

 
The views expressed in this article are the author's own and do not necessarily reflect CSR Manager's editorial policy.
 
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