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Global Compact International Yearbook 2013
gas emissions are generated–andwhere
exactly along the value chain – is the
crucial prerequisite for continuously
reducing emissions and effectively com-
municating this success to the market.
Christoph Günther explains: “There are
a variety of levers for fine-tuning the
improvement of sustainability. With
our comprehensive approach we find
potential for optimization and help our
customers exploit this potential.” In 2010
the first CO
2
balance for pork clearly
showed how strongly the production of
animal feed affects the CO
2
balance: More
than 50 percent of the CO
2
footprint for
pork production was based on this factor.
This included CO
2
-
relevant fertilizers
and measures for plant breeding and
plant protection upstream in the value
creation chain.
Westfleisch took some effective steps,
together with its mixed-feed partners:
The soya in feed imported from overseas
was replaced in part by domestic oil-seed
rape, and wheat was replaced by barley,
since barley requires less fertilizer. New
technologies in the stall also cut down on
energy consumption. Also, animal feed
conversion was improved. These meas-
ures were visibly successful: A review of
the values for pork carried out three years
later showed a reduction of 3 percent in
the annual amount of greenhouse gas
emitted to the earth’s atmosphere.
“
Thanks to SET, as a leading company
in the meat production sector, we were
able to calculate a detailed CO
2
footprint
for our products. This lets us distinguish
ourselves frommarket competition and
actively accommodate our trade partners
while meeting consumer expectations at
the same time,” says Dr. Helfried Giesen,
CEO Westfleisch. On May 3, 2013, West-
fleisch received the “Meat Vision Award
2013”
from the Industry Press of the
Deutsche Fachverlag for its long-term
and rigorously implemented sustain-
ability strategy.
Value chain profits from optimized
fish feed
Another example of applied sustainabil-
ity is the optimization of fish feed for the
Norwegian fish feed producer BioMar.
Since 2007 the SET team and the BASF
Sustainability Strategy unit have been
working together with the customer
on a long-term sustainability strategy.
The goal: Producing salmon feed more
environmentally friendly and ensuring
a nutritionally ideal diet for the fish.
Here the BASF team investigated the
lifecycle of BioMar products and meas-
ured their sustainability along the entire
value chain. The analyses clearly showed
that an increase in the amount of added
plant proteins and a more balanced
use of fish meals and fish oils would
BASF
More sustainably-produced foodstuffs
match the consumer’s taste.