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Good Practice
CSR Management
Global Compact International Yearbook 2013
In 2012 stakeholders again indicated
that resource conservation and climate
change are the two greatest challenges
facing MAN. They rated climate change
six percent higher than in the previous
year (see graphic). Stakeholders’ aware-
ness of diversity and equal opportunity
issues has shown a strong increase –
they are therefore considered the third-
largest challenge for MAN. The issue of
globalization was rated about the same
as in the previous year. According to the
stakeholders, the subject of urbaniza-
tion and megacities is also relevant to
MAN, because in its role as a supplier of
transportation solutions, the Company
can make a major contribution here.
The vast majority of the stakeholders
rated MAN’s overall CR performance
between adequate and above average.
The Company received especially good
marks for the fields of product respon-
sibility, environmental protection, and
corporate governance. Participants said
they would like the Company to show
more initiative in terms of social re-
sponsibility and corporate citizenship as
well as human rights and responsibility
toward its employees. However, more
than three-quarters of the stakeholders
found that MAN’s approach to sustain-
able business practices is credible. “The
ratings given by our stakeholders are a
valuable instrument that allow us to
regularly adapt our CR activities to shift-
ing challenges,” says Jochen Schumm,
Chief Human Resources Officer of MAN
SE and MAN Truck & Bus. The results
of the annual surveys feed into MAN’s
existingmateriality analysis, fromwhich
the CR Roadmap takes its lead. The
Roadmap not only includes concrete
targets extending to 2015, but also shows
what MAN has achieved in the past year
and what the Company is working on
at present.
Customer dialog at international
trade fairs
Customers form a large and important
stakeholder group for MAN. They decide
which trucks make up vehicle fleets,
which turbines are used to generate
power, and which engines propel ships.
At trade fairs, the Company informs
customers about the products and solu-
tions it is offering in these fields – and
explains which ones are particularly ef-
ficient and environmentally compatible.
The employees who represent MAN at
these events learn through face-to-face
conversations and fromwritten question-
naires what requirements and challenges
their customers are facing.
The MAN Group
The MAN Group, headquartered
in Munich, Germany, is one of
Europe’s top commercial vehicle,
engine, and mechanical engineer-
ing companies. As a producer
of trucks, buses, diesel engines,
turbomachinery, and special gear
units, in all our divisions we hold
leading market positions. MAN’s
core business activities shape pio-
neering transportation and energy
solutions that are both ecological
and economical and meet the
needs of customers and society.
The MAN Group employs some
54,300
employees in more than
150
countries and includes the
companies MAN Truck & Bus,
MAN Latin America, MAN Diesel
&
Turbo, and Renk. In 2012 the
Company reported revenue of ap-
proximately €15.8 billion.
Particularly quiet and with zero-emissions, the MAN Metropolis truck handles heavy-duty
urban roles such as trash collection.