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Good Practice
CSR Management
Global Compact International Yearbook 2013
2000
levels. MAN Diesel & Turbo has
developed an integrated gas strategy for
its customers called “Bluefire,” bringing
together gas technologies that represent
efficient alternatives for energy produc-
tion: gas engines for power plants, dual-
fuel engines which can run on either
gas or diesel in stationary and maritime
applications, and industrial gas turbines.
Stricter emission standards and climb-
ing fuel prices are leading customers to
demand solutions that are more envi-
ronmentally compatible and at the same
time more economical. “Our dual-fuel
and gas engines are optimally designed
tomeet these requirements,” emphasizes
Dr. René Umlauft, Chief Executive Officer
of MAN Diesel & Turbo and member of
the MAN SE Executive Board. “We must,
however, keep listening to our customers
so we can understand what their needs
will be in the future – this is the only
way we can stay ahead of the game.”
Studying the future of urban
mobility
Aiming to better understand future ur-
ban mobility requirements, Technische
Universität München (TUM – Technical
University of Munich) is currently working
on a study commissioned by MAN called
“
What Cities Want”. The study is examin-
ing 15 cities on five continents – from
Shanghai to London to Los Angeles –and
analyzing global trends in urban traffic.
Researchers are first defining the status
quo of mobility, then studying how it will
look in the future and what role the differ-
ent modes of transportation will play. The
goal is also to find out how the issues of
climate change and noise emissions will
impact on cities’ future mobility planning.
The study is being conducted against the
backdrop of the megatrend urbanization,
which is characterized by sharp popu-
lation growth in cities. This is leading
to new requirement profiles. Growing
numbers of people are traveling within
and between cities. Inhabitants must
be supplied with food and consumer
goods; the waste they generate must be
removed. As MAN helps design infra-
structure solutions in line with these
trends, the Company will build on the
key foundation provided by the joint
study with TUM. “Only if we have an
in-depth knowledge of future trends can
we develop products today that will meet
society’s needs tomorrow,” explains Dr.
Kirsten Broecheler, who is heading up
the project for MAN. The results of the
study are expected in 2013.
Dialog with customers – for today
and tomorrow
MAN’s stakeholder dialog on products
has two objectives. The Company is aim-
ing to make existing environmentally
compatible technologies the preferred
products of its customers. And MAN
also wants to get to know its customers’
future environmental and efficiency
requirements, so as to work with them
to develop the right solutions. Ongoing
dialog with customers lays the founda-
tion for the Company’s success – today
and tomorrow. In keeping with this prior-
ity, which is firmly anchored in MAN’s
corporate culture, the Company became
a participant of the UN Global Compact
in December 2010. MAN thereby made a
comprehensive commitment to support-
ing and implementing all Ten Principles
of the Global Compact.
Pictures from left to right:
The streamlined MAN Concept S truck
with the AeroLiner semitrailer from
trailer manufacturer Krone.
The MAN Truck & Bus stand at the IAA
Commercial Vehicles fair in Hanover.
Traffic in São Paulo, Brazil, one of the
cities whose transportation system
is being analyzed in the “What Cities
Want” study.